Purdey's Energy Drink Packaging Design


Purdey’s Engery drink repackaging started with the idea of rejuvenation and the fountain of life. The water drop shaped bottle feels organic in your hand and represents Purdey’s as a natural brand. Using colours associated with the ingredients the different bottles have different colour schemes and patterns. The pattern on the bottle and lid, created using spyrographs, represents the relationship between the ingredients and how they work together. Both bottles appeal to a wide range of consumers and would hopefully be something they would want to keep.

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© Jessica Mallalieu